Cookies and how we use it

Visiting the Mello’s® websites with the browser set to accept cookies, or using the devices, mobile applications or other software Mello’s®, you indicate you want to use the Mello’s® products and services and consent to the cookies and other technologies needed to display them, as described in this statement and in our Privacy Policy.
The following section explains how to change the settings of your browser so that you can be notified when you receive a new cookie, or to allow you to disable cookies.
Cookies are identifiers that are transferred to your device in order to enable our systems to recognize your device, and the ability to save articles in your shopping cart between visits to the other. Any reference to the Mello’s® “websites” including our websites, devices, mobile applications or other software Mello’s®.
For more information about the processing of your personal data holders, we refer to the section Holders of the processing of personal data in our Privacy Policy.
We also use cookies for other purposes, including:

  • Identify you when you log-in on our websites. This way we can provide product recommendations, display personalized content, recognize you, in addition to putting at your disposal other features and personalized services.
  • Keep track of preferences indicated by you. In this way we can respect your preferences, for example in relation to the display of advertising based on interests. Normally you can manage your preferences from my account.
  • Keep track of items that are saved in your cart.
  • Conduct research and analysis to improve the content, products and services Mello’s®.
  • Preventing fraudulent activities.
  • Improving safety.

Cookies allow you to take advantage of some of the essential functions of Mello’s®. For example, if you block or otherwise reject our cookies, you may not be able to add items to your shopping cart, proceed to check out or use any of the Mello’s® products and services that require  your login.
The Help feature of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. In addition, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the settings of add-in or visiting the website of its manufacturer.
Like other online advertising networks use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies (collectively, “cookies”). Cookies allow us to learn which advertisements you see such selections listings and how else can interact on our sites and those of third parties.
We do not share personal information with advertisers or third party sites that publish our interest based advertising. However, advertisers and other third parties (including ad networks, companies ad-serving and other service providers that they may use) may assume that users who interact with or click on an advertising and custom content ads are part of the group as which the advertising content or customized ad is targeted (for example, users in a particular geographic area or users looking for or purchased classical music). In addition, some third parties may provide us with information about you (such as demographic information or sites on which you have appeared in advertisements) from online and offline sources that we can use in order to provide relevant and useful advertising.

The third party advertisers or advertising companies working on their behalf use the technology to display ads that appear on our website directly to your browser. When that happens, they will automatically receive your IP address. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize the advertising content. We have no access or control cookies or other functions used by advertisers and third-party sites, and practices of these advertisers and third-party sites are not governed by this Privacy Policy or this page about cookies and Internet advertising. You should contact these third parties directly for more information on their practices concerning the protection of privacy.